Significant Signage

  • Communication
  • Grundig
  • IFA 2015
Dart stages Grundig's communication for the IFA 2015

High-quality Visual Language by Dart for Grundig at IFA 2015

On the occasion of IFA 2015, D’art Design Gruppe re-arranges Grundig’s brand architecture: A communication system combines distinct visual language with valuable information.


Matching the new corporate design of Grundig, D’art Design Gruppe develops a new visual appearance with a reduced and distinct visual language especially for IFA 2015. The brand’s new premium standards are immediately reflected at first sight in the look and feel: high-quality materials cover the cubes, modern and distinctive colours define every topic group; visitors receive explanations on the respective product features in one context. The topics’ colour worlds are taken up in the partially over-sized communication system that is visible from afar. This system contains photographies, info-graphics and product information, which are cleared linked by a very distinct design pattern. The “tile layout” is again an adapted quote from the brand’s new CD. As a result, explaining and atmospheric elements complement each other within this communication system. In combination with the brand space’s overall image, a clear positioning of the Grundig brand is not only achieved by means of contents, but also by means of the atmosphere.

Dart stages Grundig's communication for the IFA 2015
Dart stages Grundig's communication for the IFA 2015
Dart stages Grundig's communication for the IFA 2015
Dart stages Grundig's communication for the IFA 2015
Facts
    • Project
    • GRUNDIG, IFA 2015
    • Location
    • Berlin
    • Category
    • COMMUNICATION
    • Photography
    • Lukas Palik