Radar

The corporate magazine of D’art Design Gruppe

Focus on:

Changes in the Retail Landscape

  • Article
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3 questions to ... Guido Mamczur

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  • Project
  • Würth
  • Family Store 2016
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Pop-Up Spaces

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  • Project
  • adidas
  • 11teamsports
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Men’s world of adidas



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  • News
  • Awards
  • DDC
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Good Design 17

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  • News
  • Award
  • Henkel Nomination
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Henkel GEC Nominated For FAMAB Award

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  • News
  • Awards
  • Henkel
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FAMAB Award & Raumwelten Congress

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  • News
  • Publication
  • Powershop 5
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Dart Triple in “PowerShop 5”

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  • News
  • 2D
  • Dräger Korea
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Spatial Communcation for Dräger Korea

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  • News
  • PR
  • Euroshop 2017
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Kick-Off EuroShop 2017

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  • News
  • Fair
  • K-Fee
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World of Coffee

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  • News
  • PR
  • 25 Years
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50 People, 25 Years

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  • News
  • Fair
  • Electrolux
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LivingKitchen and imm Cologne 2017

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  • Project
  • Panasonic
  • ifa 2016
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Modern Lifestyle

Due to its great success, the 2015 fair design has been newly implemented for all corporate and leading trade fairs 2016.The brand concept focuses again on the factor “experiencing“ instead of simply ...

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  • Project
  • Panasonic
  • Photokina 2016
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Brand Gallery

For Photokina 2016, D’art Design Gruppe turns Panasonic’s corporate architecture into a brand gallery: Here, internationally renowned star photographers present their works as Panasonic’s ambassadors ...

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  • Project
  • Electrolux
  • IFA 2016
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Reloading AEG

The new AEG: The corporate group Electrolux presents the new visual identity of its premium brand at IFA Berlin. D’art Design Gruppe has been refining the corresponding corporate architecture for a ye...

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  • Project
  • Adidas
  • Outdoor 2016
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Outdoor Spirit

At OutDoor 2016 in Friedrichshafen, adidas presents its outdoor brand under the new name adidas TERREX to the international public.Therefore, the adidas sub-brand is central to the fair appearance. La...

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  • Project
  • VDP
  • Drupa 2016
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Print & Paper

For the joint fair appearance of the German Pulp and Paper Association (VDP) and the Federal Association for Print and Media (bvdm) Dart arranges and implements an expressive fair architecture. The as...

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  • Project
  • Electrolux
  • Eurocucina 2016
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Delicious Design

With a new look, Electrolux presents culinary highlights inspired by the world of taste in professional kitchens at EuroCucina. As the top supplier of European gourmet restaurants, Electrolux manifest...

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  • Project
  • Schüco
  • Frontale 2016
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LivIng Ambience

D’art Design Gruppe arranged the brand architecture for Schüco at the Fensterbau Frontale Fair in Nuremberg around the new PVC-U system generation “Schüco LivIng”.The new fair design was a thorough su...

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  • Project
  • NEC
  • ise 2016
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Orchestrated Technology

D’art Design Gruppe develops an interactive fair design for NEC Display Solutions Europe GmbH, which make this year’s fair motto “Your World is our Showroom” at Integrated Systems Europe (ISE) tridime...

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  • Project
  • stiebel Eltron
  • ISH 2015
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Water Graphic

Stiebel Eltron has a sensational appearance with its fair stand, its interactively experienceable innovations and thus affirms its reputation as a technology and market leader. “A Stand full of Energy...

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  • Project
  • Grundig
  • Ifa 2015
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Cool Cubes for Grundig

D’art Design Gruppe re-arranges the cross-media architecture that was developed for Grundig in 2014 for IFA 2015. The cubes that are stacked in the brand space impress with their high-end materials, t...

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  • Project
  • Electrolux
  • IFa 2015
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Taking Taste Further!

D‘art Design Gruppe again arranges the new fair design for its customer AEG/Electrolux. The 3,000 sqm large fair design was completely dedicated to story-telling: A narrative experience tour evolves a...

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  • Project
  • Panasonic
  • IFA 2015
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Interactive Housing Worlds

Matching the Panasonic brand slogan “A Better Life, A Better World”, D’art Design Gruppe arranged the current smart products of the company in aesthetic housing worlds with interactive performances at...

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  • Project
  • adidas
  • outdoor 2015
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Words of Motion

For the new brand appearance of adidas at the 22nd OutDoor in Friedrichshafen Dart created accessible word sculptures. With its visionary concept Dart could assert itself as the preferred partner of a...

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  • Project
  • Schüco
  • Bau 2015
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Home.Work.Life.

Dart again designs the fair stand architecture for Schüco at the BAU 2015 and creates a self-explaining route through the 2,300 sqm stand.The result of the continuing cooperation between Schüco and Da...

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  • Project
  • Amtico
  • Bau 2015
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Creative Collage

For the first time D’art Design Gruppe was assigned with the corporate appearance of Amtico at the BAU 2015 and arranged the trends of the manufacturer of floorings in a tri-dimensional collage.The mo...

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  • Project
  • Electrolux
  • IFa 2014
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Future Landscape

For already the seventh time in a row D’art Design Gruppe develops a fair design for Electrolux in Berlin at the IFA 2014. Electrolux presented a vibrant experience concept in the context of the strat...

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  • Project
  • Dart
  • Euroshop 2014
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UNDO

Design is a process – this is what D’art Design Gruppe shows by means of its motto "UNDO" at the EuroShop 2014. Vistors get the opportunity to discover and experience the milestones of design and buil...

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  • Project
  • Electrolux
  • EUrocucina 2012
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Space, Light, Innovation

The D’art Design Gruppe arranges the market launch of the Inspiration Range of Electrolux for the international market in an interactive Scandinavian Design.Electrolux passes on its experiences as a p...

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  • Project
  • Schüco
  • Bau 2015
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Next Level Experience

The explorative mediatecture created by Dart for Schüco in 2013 will be complemented by new contents and stations in 2015 and will also be used in the long term in the company’s own showroom.The smart...

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  • Project
  • electrolux
  • Eurocucina 2014
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Secret Ingredient

Visitors experience an explosion of the senses at the Electrolux fair stand at the EuroCucina 2014. Dart arranges a membrane of taste that connects the five sensorial discovery stations.The brand worl...

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  • Project
  • Projektpilot
  • Euroshop 2008
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Lightweight

The Projektpilot GmbH presents itself at the EuroShop 2008 with a fair design consisting of a 17 m long cardboard wave that weighs 18 tons.The conversion of the simple material cardboard in a new cont...

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  • Project
  • Electrolux
  • iFa 2012
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Media journey through time

125 years of AEG are interactively experienceable at the IFA 2012. Electrolux sends the fair’s visitors onto a journey through 125 years of existence of the traditional brand with the claim “Perfect i...

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  • Project
  • Adidas
  • Bread & Butter Winter 2013
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Unite all Originals

In winter 2013, for the eighth time, the D’art Design Group designed the fair appearance of adidas Originals at the trade fair Bread & Butter at the former Tempelhof Airport in Berlin, this time as a ...

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  • Project
  • Arte
  • Frankfurt Book Fair 2010
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Arte interactive

The station ARTE stands for openness, respect, and emotional closeness to the viewer. For the Frankfurt Book Fair 2010, the D’art Design Group translated these corporate values into spatial situations...

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Complex Diversity

Individual product spaces that are rich in contrast constitute the brand worlds for the Grundig fair stand at the IFA 2012.For Grundig’s fair appearance at the IFA the objective was to arrange the dif...

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  • Project
  • Philips
  • Light & Building 2010
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Emotional Lightwave

Light is a very influencing factor for human perception. Thus light and its dynamics as well as colour spectrum decide about the emotional perception of spatial structures – in brand architecture, too...

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  • Project
  • Adidas
  • OBA KAmpagne 2010
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Favourite Colours

The brand initiative “adidas is all in” shows guerrilla actions and flashmobs on the one hand and an interactive store design at the point of sale on the other hand. The key products of the series adi...

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  • Project
  • Aldo CIS
  • Oxford Street 2012
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Spring in London

In 2012, on London’s most important shopping street, Oxford Street, Call It Spring opened its 150 m2 flagship store, which the D’art Design Group staged as a springtime space within a space. The sugge...

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  • Project
  • Adidas
  • Oba Campaign 2010
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POS is all in

“adidas is all in”: The largest brand campaign in the history of adidas is spatially continued at the Point of Sale with a new brand design by the D’art Design Gruppe.“adidas is all in” is the largest...

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  • Project
  • Stiebel Eltron
  • ISH 2013
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The house of the future

Stiebel Eltron shows innovations by means of interactive stations and enables visitors of the ISH 2013 to have intensive insights into the technologies of the future.  The development of Stiebel Eltro...

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  • Project
  • Electrolux
  • Ifa 2014
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Room Signs

Spatial experience is created by architecture, scenography and language, proves the Electrolux experience concept at IFA 2014 in Berlin.Spatial experience is created by architecture, scenography and l...

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  • Project
  • Philips
  • Light + Building 2010
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Light Sensation

The Philips Lightwave at the Light + Building 2010 allows visitors to experience, how light atmospheres can influence their senses. Acoustic worlds promote the interactive spatial communication.With t...

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  • Project
  • Electrolux
  • Küchenmeile 2012
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Placing and Discovering

At the Küchenmeile 2012 the visitors can learn about the cooking experience with the Inspiration Range by Electrolux without ruining their clothes thanks to a refined mediatecture. The Electrolux bra...

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  • Project
  • RWE
  • Nürburgring 2009
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Discovering the future

Discover the advantages of future’s energy playfully: The RWE exhibition design at the Nuerburgring easily conveys complex contents with the help of interactive stations.  At the Nuerburgring, RWE is ...

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  • Project
  • AEG
  • Küchenmeile 2012
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Interactive Game of Dice

AEG presents its most important product features via an interactive game of dice, which is playfully integrated into the Kuechenmeile 2012. The brand’s novelties are interactively presented inside th...

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  • Project
  • Electrolux
  • Eurocucina 2012
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Raum, Licht, Innovation

The Electrolux fair design at the Eurocucina 2012 shows a fluent connection between architecure and media. D’art develops a mediatecture with aesthetic and informative effects.  The Electrolux fair de...

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  • Project
  • Schüco
  • Bau 2013
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Man. Nature. Technology.

Mediatecture at the BAU 2013 conveys complex contents playfully and closely intertwined. At the BAU 2013, Schüco conveys its highlight topics via an intelligent choreography of manifold marketing too...

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  • Project
  • adidas
  • vsit 2012
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Showroom 2.0

adidas presents clever sales piece of furniture that is integrated into the store design of the new style rooms. It simplifies the ordering process and shows the collections’ expansion digitally.  The...

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  • Project
  • adidas
  • 11teamsports
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Men’s world of adidas



11TeamSports, the leading online dealer in the football and team sports segment, calls itself the best football shop in the world. In 2016, the D’art Design Group rearranges the area for adidas in the...

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  • Project
  • Dart
  • Euroshop 2011
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One Unit

Around the topic "One" Dart creates a multitude of communication tools, to present the agency for spatial communication in the context of its fair motto. One sweeping idea is the initializing idea for...

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  • Project
  • Dart
  • Euroshop 2014
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UNDO Forever

 D’art Design Gruppe makes UNDO alive not only at EuroShop, but also afterwards UNDO is lively communicated in a series of communication measures.    

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  • Project
  • Electrolux
  • Eurocucina 2014
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Secret Ingredient

D’art Design Gruppe realizes the communication campaign Secret Ingredient at Eurocucina 2014 for Electrolux. The chef’s secret ingredients are communicated on the complete fair appearance vie hand dra...

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  • Project
  • Amtico
  • Bau 2015
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Creative Collage

The D’art Design Gruppe brings Amtico at BAU 2015 visually to life and creates an inspiring communication concept, fitting perfectly into the stand architecture.       

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  • Project
  • AEG
  • Küchenmeile 2016
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Minimalistic Elegange

Elegant, minimalistic and uncomplicated – that’s how the traditional brand AEG is presenting itself at Küchenmeile 2016. The D’art Design Group communicates the new design of the newly launched excl...

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  • Project
  • Schüco
  • Showroom 2015
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Brandwalk

D’art Design Gruppe updates the Schüco Showroom at the company’s head office in Bielefeld on the basis of the current fair stand architecture that was presented at the BAU 2015.The fair stand architec...

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  • Project
  • Dart
  • Formula20 2011
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Sweat, Blood and Tears

Dart staff competes with customers in self-made soapboxes. Not only designers miss the haptics, smell of materials and contact with the classical handicrafts in this age of digitalization. Dart expres...

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  • Project
  • adidas
  • walk of fame 2008
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Athletic History

In 2008, Dart again arranges the Walk of Fame for adidas in its Brand Center at its headquarters in Bavaria.The manufacturer of sports articles already assigned Dart with the exhibition concept for th...

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  • Project
  • KSW Gruppe
  • Corporate Design
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Linear Network

With the new arrangement of the corporate design of the KSW Gruppe, Dart structures the four areas of consultancy in four colour worlds and furthermore arranges a design basis for the whole corporate ...

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  • Project
  • Grundig
  • IFA 2015
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Significant Signage

On the occasion of IFA 2015, D’art Design Gruppe re-arranges Grundig’s brand architecture: A communication system combines distinct visual language with valuable information.Matching the new corporate...

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  • Project
  • Adidas
  • Pop-Up Stores 2011
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Shop Migration

The D’art Design Gruppe conceives customized flying constructions for adidas Originals in Germany, Austria and Switzerland.  The latest designs and limited editions of famous fashion labels can now be...

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  • Project
  • Dart
  • Fantastic 2010
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Everything Stays Different

World Cup 2010: Dart celebrates team spirit and the worldwide passion for soccer with customer loyalty measure „Fantastic” in 2010.   

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  • Project
  • Philips
  • Illuminesca 2008
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Liaison between fashion, light and architecture

Illuminesca is the liaison between fashion, light and architecture that Philips developed together with the D’art Design Gruppe in 2008. A scenery was created in the Westergasfabrik in Amsterdam that ...

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  • Project
  • RWE
  • Energy store Bitburg
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More Energy

The longstanding cooperation of Dart and RWE bears fruit. The energy store concept has been designed and realised by Dart. About 100 stores have been planned and implemented; the representative energy...

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  • Project
  • Henkel
  • gEC 2014
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New Dimensions

After a planning and building phase of 18 months, Dart delivers the Global Experience Center with an interactive experience exhibition of 700 sqm to its new customer Henkel “Laundry & Home Care”.The G...

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  • Project
  • Turck
  • Corporate Design 2015
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Evolution Instead of Revolution

The automation specialist Turck relies on a Corporate Design relaunch by the design agency from Neuss.D’art Design Gruppe won out over two competitors in the pitch for the revision of the corporate de...

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  • Article
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3 questions to ... Guido Mamczur

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  • Project
  • Panasonic
  • convention 2012
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Intervening Architecture

With its exhibition design in the shape of an intervening spatial installation, the Panasonic Convention 2012 melts into the the first congress hall in Germany: the Congress Center Hamburg.  How does ...

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  • Project
  • panasonic
  • convention 2016
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Corporate Ambience

7,700 sqm of event area, a 2,400 sqm large exhibition, more than 2,000 guests and the brand-new CE solutions of Panasonic – that was the European Panasonic Convention 2016. At the Kap Europa at the Fr...

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  • Project
  • reebok
  • shop-in-shop 2016
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Shop Fittings

As a partner for retail, D’art Design Gruppe assumes the planning and implementation of sales areas for the sports brand Reebok. The newest shop-in-shop is located in Zurich in the renowned department...

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  • Project
  • Songeun artspace
  • COMMUNICATION DESIGN 2016
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Art Spaces

For SongEun ArtSpace in Seoul’s hip district Chungdam, D’art Design Seoul created the communication and graphic design for the 15th ArtAward Exhibition and the solo exhibition of artist Kibaik Yuon.Th...

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  • Project
  • Würth
  • Family Store 2016
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Pop-Up Spaces

With the opening of the first temporary brand store at Breuninger in Stuttgart, the brand Würth strikes a new path. In the best shopping location the shop is integrated in the menswear area of the pre...

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  • Project
  • Schüco
  • Bau 2017
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Know How

“The future of construction” is Schüco’s motto at the Bau 2017 in Munich this year. According to the claim “We know how“, D’art Design Gruppe spatially arranged the company’s innovation topics in a tw...

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  • Showcase
  • Electrolux & AEG 
  • Partnerschaft

Hering mit Lakritze

Wie holt man sich den perfekten Geschmack nach Hause? Mit perfekten Zutaten: Leidenschaft, Professionalität und Expertise. Electrolux bringt all das auf den Tisch. Gewürzt mit der Begeisterung für akt...

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  • Project
  • Parador
  • Magazine 2014
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P14.1

D'art Design Group proves its interdisciplinary competence by designing the new customer magazine from Parador.On top of its consulting services for brand architecture development, the specialist for ...

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  • Project
  • Expo
  • Shanghai 2010
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Visualizing the Invisible

With the exhibition design for the Swiss Pavilion at the Expo 2010, the D’art Design Gruppe hides and at the same time opens up the stereotypes and hidden treasures of Switzerland and sends the visito...

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  • Project
  • Parador
  • Domotex 2014
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Parador Paragraph

Parador presents itself with a dynamic brand sculpture at Domotex 2014.Once again Parador presents itself on the international stage of Domotex 2014 with a spacious brand appearance. With an enlarged ...

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  • Project
  • VDP
  • Interpack 2011
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Paperboard Architecture

With a spacious carton sculpture the fair design by the D’art Design Gruppe communicates the topic packaging at the Interpack 2011.The D’art Design Gruppe has been working together with the German Pul...

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  • Project
  • Rwe
  • Ringboulevard 2009
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The future is now!

D’art Design Gruppe arranges the RWE brand exhibition on the Nuerburgring on the topic energy efficiency.With the design of the RWE ring°boulevard, D'art Design faced the task of creating an interacti...

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  • Project
  • adidas
  • Bread & Butter 2009
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Diverse Beginning

In the summer 2009 the urban fashion fair Bread & Butter returned to its home Berlin. On this occasion D’art Design created the brand space for adidas Originals in a latent diverse design.The fashion ...

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  • Project
  • Schüco
  • Frontale 2014
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Cross Section

The Bielefeld-based company presents a dynamic exhibition architecture that puts the high-quality plastic window system “Schüco aluminum Inside” on 500 square meters of exhibition space in the center ...

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  • Project
  • Panasonic
  • ifa 2008
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Terra Incognita

Mediatectonic futuristic brand landscape on 4,250 sqm – that’s what Panasonic shows at the IFA 2008 – a communication architecture that allows interesting and unexpected insights into the Panasonic br...

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  • Project
  • Philips
  • euroluce 2011
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City of Light

A town of lights opens up to the visitors at the fair stand of Philips Consumer Lighting at the Euroluce 2011.Philips Consumer Lighting presents itself at the Euroluce 2011 with a city of light. Multi...

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  • Project
  • EGN
  • Means of Communication 2013
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Busy Ant

Brand communication for a waste management company? Yes, indeed! D’art Design Gruppe arranges the cross-media brand appearance for the Entsorgungsgesellschaft Niederrhein.With a bright orange and an a...

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  • Project
  • Turck
  • HMI 2014
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Design meets Industry

The family enterprise Turck GmbH & Co. KG presents itself for the first time with the design concept of D’art Design Gruppe at HMI 2014 and shows a skillful synergy of functionality and design. The...

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  • Project
  • Adidas
  • Stylerooms 2012
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Stylish Spaces

Urban shop architecture and innovative virtual sales furniture are characteristic for the current style rooms of adidas Originals. D’art Design designed them for the metropolis Munich, Zurich and Frib...

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  • Project
  • Bogner
  • Outlet Stores 2010
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Symbiosis of Tradition and Modernity

The fashion company Bogner from Munich presents itself in its outlet stores with an interior architecture that is modern and at the same time close to nature.Factory and stock sales areas usually pres...

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  • Project
  • Grundig
  • IFA 2014
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Scenographic Night Concept

It is already the seventh time that Dart develops a fair design for the area Consumer Electronics (CE) of Grundig Intermedia GmbH in Berlin at the IFA 2014.The fair design’s arrangement for this year’...

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  • Project
  • Adidas
  • Bread & Butter 2010/2011
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Sportive Tube Hedge

An extravagant tube hedge entwines the fair design of adidas Originals at the Bread & Butter Winter 2010.After several other cooperations adidas, once again entrusted the D’art Design Gruppe with the ...

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  • Project
  • Dart
  • Radar magazin 2014
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Written Architecture

D’art Design Gruppe edits and designs the Corporate Magazine „radar“ anew. The Dart Magazine for brand architecture is issued in the context of marketing, design and culture.   

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  • Project
  • Gabor
  • Landesgartenschau 2010
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Shoes write history

D’art Design arranged the exhibition design Space of Time (ZeitRäume) for the shoe manufacturer Gabor on the occasion of the Landesgartenschau 2010 in the town of Rosenheim, the company’s headquarters...

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  • Project
  • DARt
  • INNOVATIONSBUENDLER 2012
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Between Coal and Minced Meat

The story about how a moustached detective from the Ruhr region unsettled the design scene. “The Secret of the Innovation Bundler“ – What seems to be a cheap novel from the seventies is the beginning ...

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  • Project
  • Adidas
  • OCM 2014
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2Brand-Showroom

Two top brands located in one room: The newly inaugurated order centre O1 in Mainhausen is home to the two top brands adidas and Reebok. Both, the conception and implementation of the design of the tw...

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  • Project
  • Grundig
  • Ifa 2012
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Colour Codification

The multi-pieced spatial communication system for Grundig at the IFA 2012 achieves both the transfer of information and the arrangement of a brand and product adventure.The Grundig fair appearance at ...

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