Minimalistic Elegange

Elegant, minimalistic and uncomplicated – that’s how the traditional brand AEG is presenting itself at Küchenmeile 2016. The D’art Design Group communicates the new design of the newly launched exclusive “AEG Mastery Range” product series in a refreshing brand experience.

The concept for AEG’s new brand image combines modern understatement with homely designs. Clearly structured product worlds with a wide, open design give visitors and exhibits equally plenty of space. The no-nonsense, masculine look with clear lines and targeted use of colour accentuates the top quality of the products. The graphic concept also picks up on the sober minimalistic design with just the striking red of the AEG logo contrasting effectively with the uniform look. Plants and natural materials like wood and marble for the floors, walls and accessories create a homely atmosphere at the same time. In terms of content and visuals, the trade show appearance reflects the new product range that is distinguished by flexibility, innovation and ergonomics in its outstanding ease of use, intuitiveness and elegant aesthetics.

The impressive brand experience is rounded off in the sense of storytelling with the interactive “Tasteology Documentation”, which explains the phenomenon of taste using the four preparation steps “source”, “chill”, “heat” and “experience”. Turning the encounter with the three-dimensional brand identity into inspiration for the perfect cooking experience for the visitor.