Customer Journey

For the remodelling of the Canon Germany headquarters in Krefeld the D’art Design Gruppe has designed and realized one of the highlights: the new Customer Experience Center. Here, customers and visitors are being taken on a journey through the world of Canon. A superordinate zoning in „Prologue“ on brand and company, „Experience“ on products and services and „Meeting“ with conference and group rooms allow for a structured and at the same time engaging approach to the company. 

Room-high bamboo poles and light wood welcome visitors in the “Prologue”-area and hint at the Japanese origin. The adjoining “Welcome”-room with red accents in corporate colours offers an interesting view through a window into the Technologies-area on the opposite side. In the heart of the CEC, the blackspace of the cinema is located, including a 90° projection screen. On a multitouch table, the desired content can be chosen. The adjacent film and photo studio stage as in a real studio the equipment for taking high-quality pictures and printing them on-site.

In the subsequent communication area, sample applications of the Canon portfolio are staged within a living room scenario: awarded press photos, 3D prints, furniture or book printing show the impressive variety and make it tangible. Openly, the room crosses over to technology and R&D topics. Via Augmented and Virtual Reality, information for customers is being provided on the process chain, which by far exceeds the possibilities of the physical exhibition space.