Brandwalk

D’art Design Gruppe updates the Schüco Showroom at the company’s head office in Bielefeld on the basis of the current fair stand architecture that was presented at the BAU 2015.

The fair stand architecture with the motto “Home. Work. Life”, which was developed by Dart, is the basis for the rearrangement of the showroom and is thus also used at the company’s head office in Bielefeld. The three areas Studios, Brandwalk and Product Labs complement each other harmoniously and provide visitors with an intuitive orientation through the 750 sqm large exhibition areas. There, real objects are arranged, like for example the façade elements of the “Parametric System” as well as the innovative construction concepts of Schüco. These objects are backed up by interactive media stations. The so called ‘expert table’ with its object-controlled applications, which was developed by media designers of D’art Design Gruppe as an archive for know-how, supports the sales personnel’s just like the Augmented Reality applications in the studio Housing. Thus, the showroom offers the ideal combination of experience and interaction, in order to make Schüco’s brand portfolio visible for its partners and specialised trade.