Great Perspectives

In cooperation with Berlin-based event agency PACE, the D’art Design Gruppe develops the smart fair concept for meinestadt.de. At Zukunft Personal in Cologne, the online city portal presents again its competencies as a local recruitment platform.

The fair stand design with loft character draws the attention with a large-sized black-and-white panoramic view of Cologne, which also hints at the company’s headquarters in Cologne. The modern, raw concrete look of the wall is being contrasted with accents in fresh CI colours.

Interaction areas invite visitors to enter into a dialogue and generate engaging moments. At the “GIF station”, visitors can create their individual, digital memories of the fair appearance with the branding of meinestadt.de.

Bold graphics in form of a signpost or a mobile take up icons of the online city portal and its apps. Thus, all channels and services of the brand are visually combined at the fair stand.