Lushly planted architecture
The architecture of the 585 m2 Schüco stand at Fensterbau Frontale 2024 is presented in an open design. With light curtains in soft colors and exhibit walls that have been positioned to the side, directing visitors to the green center of the stand. Warm wooden elements and plants framing the architecture highlight the focus on sustainability.
The green theme runs through all areas and immerses visitors in an atmospheric brand world as they enter the welcoming area. The CARBON CONTROL, RESIDENTIAL, and DIGITAL themed areas can be recognized from the outside. In the middle of it all and isolated by high wooden walls: the café, which is inspired by a rainforest.
Schüco is continuing the CARBON CONTROL campaign. First presented at BAU 2023, the modular range enables building envelopes to be viewed over their entire life cycle and optimization of the carbon footprint in each phase. The life cycle phases and other recycling processes in the construction industry are translated visually and informatively.
The DIGITAL area stands out: light installations and screen modules, immersed in a dark look, enable a digital world of experience for products and services. In addition to the VR experience, the Schüco Homes platform also presents itself interactively and invites users to get to know digital references.
The RESIDENTIAL area showcases product innovations and service innovations for windows, doors, and façades. The exhibits focus on detailed images. With the hands-on products, the area proves to be refreshingly haptic. Materials and components are turned into real eye-catchers and allow visitors to experience fine details such as surface structures and constructions up close. In contrast, the large partition wall systems from Schüco Interior Systems are used smartly as an architectural element, allowing all the exhibits to blend in seamlessly.
Totally "lushly planted": Once in the center, high wooden walls shield visitors from the usual hustle and bustle of the trade fair and allow them to relax in the café area. Plants suspended from the ceiling and spotlights create the impression of being in a coffee oasis. An ideal retreat to exchange ideas and let the impressions subside.
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- PROJECT
- Schüco, Fensterbau Frontale 2024
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- Location
- NÜRNBERG
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- CATEGORY
- FAIR
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- PHOTOGRAPHY
- Lukas Palik FotografiE