![Dart stages the Schüco fair stand at the Frontale 2016](https://www.d-art-design.de/_Resources/Persistent/1/4/4/0/1440ae4c57b3b83b582cc6da6c5e6bd814955939/keynote_2016-03_fair_schueco_frontale_nuernberg_01.jpg)
Homy Context for “Schüco LivIng” at Fensterbau Frontale Fair
D’art Design Gruppe arranged the brand architecture for Schüco at the Fensterbau Frontale Fair in Nuremberg around the new PVC-U system generation “Schüco LivIng”.
The new fair design was a thorough success with the considerable increase in visitors by 75 % compared to 2014. The trade fair for international innovations for windows, doors and façades takes place every two years and offers just the right stage for the new PVC-U system generation by Schüco. It is arranged in a central accessible cube on a total stand area of 500 sqm. By highlighting the most important system properties, the two target groups – B2B und B2C – are convincingly addressed with the contents.
Altogether, the brand space visualizes this year a universally homy and design-oriented atmosphere. This highlights the orientation of the product launch campaign towards the end consumer, graphically and architectonically: large graphics show people in “scenarios of well-being”, the central cube is complemented design-wise by fitting living accessories, the catering area is openly arranged and separated by medium-high, planted spatial elements.
![Dart stages the Schüco fair stand at the Frontale 2016](https://www.d-art-design.de/_Resources/Persistent/6/f/7/7/6f777bc2f76733686ec5b09d63155e10e567449c/keynote_2016-03_fair_schueco_frontale_nuernberg_02.jpg)
![Dart stages the Schüco fair stand at the Frontale 2016](https://www.d-art-design.de/_Resources/Persistent/f/7/d/0/f7d0f37bbe6ac53c3f56410b69d2819098e23a75/keynote_2016-03_fair_schueco_frontale_nuernberg_04.jpg)
We are very pleased to announce that this year’s leading trade fair for windows, doors and façades registered a record attendance and excited our customers as well as other trade visitors – both in regard to the Schüco fair stand and the new PVC-U system Schüco LivIng. Thanks to D’art Design Gruppe as a reliable agency partner we were able to excellently present our company and our products and achieve all goals we had aimed for at the fair.
![Dart stages the Schüco fair stand at the Frontale 2016](https://www.d-art-design.de/_Resources/Persistent/0/c/c/a/0cca6b2297dc7af00a2b0538445d92b8d7b6deb6/keynote_2016-03_fair_schueco_frontale_nuernberg_05.jpg)
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- Project
- Schüco, Frontale 2016
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- Location
- Nuremberg
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- Category
- Fair
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- Photography
- Lukas Palik