Pervading the Forces
The Specialists: Hanselmann & Compagnie is a consulting firm specializing in technology-driven industries such as automotive & suppliers, industrial goods & mechanical engineering, aerospace, and shipbuilding. With the relaunch of its website, the company presents its core competencies through a modern brand presence, reflecting its technological expertise.
Physical laws meet powerful imagery and subtle motion design: The new website focuses on a clear structure and intuitive navigation. The user journey dynamically introduces all thematic areas, reinforced by expressive visual elements. Statement boxes provide additional information and services through concise messages.
The atmospheric imagery from a bird's-eye view is complemented by delicate line animations. The motion design utilizes the appearance and visual dynamics of physical laws and forces. Combined with large-format typography for central headlines and explanatory subheadlines, the services and content of the company are memorably communicated and visualized.
"Pervading the Forces illustrates the concept of grasping and harnessing natural forces in all their complexity. It conveys the symbiosis of empathy, technological understanding, and strength."
The user is offered an engaging and informative website experience. The modern and aesthetic design emphasizes empathy and clarity for the technology-oriented services of the consulting firm. The new website reflects the company’s dynamism, its culture, and its expertise.
To introduce the new website, a relaunch event was held at the headquarters in Stuttgart. The specially designed film animation set the tone for the new corporate identity, marking the beginning of successful further development and talent acquisition.
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- PROJECT
- HANSELMANN & COMPAGNIE Website relaunch
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- CATEGORY
- Website