There are many likeable peculiarities in Sweden – especially culinary ones. Maybe that is due to the long winter months, during which people have simply more time to experiment with extraordinary ideas and new tastes.
Brand Pairing
How can you bring the perfect taste to your own home? With perfect ingredients: passion, professionalism and expertise. Electrolux lays the table with all of that; spiced with the passion for current trends like Flavour-Pairing, Farm-to-Table, Smart Home and Connectivity. This sparks our excitement and we are keen to create an experience for all the senses for everything that is in it: in products and brand. Bon appétit!
“It’s a great feeling to be so close to the brand Electrolux. To know how it’ll develop in the future and to creatively accompany this process. Especially the exchange of experiences in an international setting of creatives, marketing experts and product developers inspires me as a designer.”
Innovative Permanence. Permanent Innovation
We have been arranging Electrolux Home Appliances as the lead agency for eight years. We have combined Nordic noblesse with German virtue, arranged brand anniversaries, accompanied two brand relaunches and transformed the brand architecture in accordance with the brand tradition from umbrella brand into a single brand strategy. We have arranged the digitization of the kitchen, enthused the gas-stove-loving Italians for induction and developed a “Future Landscape” for Kitchen & Laundry. A challenge – that is exactly how we like it.
The way to people’s heart is through the brand
Brand expertise requires time and commitment, empathy and watchfulness. We observe the cutthroat competition for white goods, adopt premiumizing tendencies in the manufacturer market, analyse urban living concepts of Third-Place-Living and creatively provide advice during the launch of the new corporate design of the premium brand AEG. In a nutshell: We are a sparring partner, coach and the bodyguards of “our” brand Electrolux. For sustainable brand success and exciting results. Many courses – one meal.
“When our colleagues feel ‘at home’ in a new fair stand, we have done everything right. Then, our excitement for our brand and products is contagious for our clients.”
Maybe this meal sparks your interest in more and you would like to experience for yourself, which creations are presented with every course on your table: Write to us or call us directly at: + 49. (0) 21 31. 40 30 7 – 0.
