adidas Homeground

Adidas and the DFB share a successful partnership for many decades. For the pan-European Championship, the national team will take up residence at the adidas Campus in Herzogenaurach. The Homeground is a refuge created for the needs of the players and offers perfect conditions for training, match preparation and daily life.

With conceptual consulting and a communication strategy we were able to support the teams of adidas, the DFB and Cobe Architects in the development of the project. We look forward to a great tournament and wish the team and everyone involved success on their way to Wembley.