Football meets Art

Where football lives - the adidas campus in Herzogenaurach, Germany will become the epicenter of the sporting world during the European Football Championship. While the German national team moves into its EC quarters at Home Ground, the Halftime Gallery at the Headquarters will be transformed into an exhibition space for the European Football Championship with an unusual ambience:

Here, artistically enhanced photographs from the adidas archives appear on large-format artboards, hang suspended in space in a mobile or appear as dynamic film clips spanning multiple screens. The protagonists: prominent players from the German and other national teams depicted in passionate competition for the European Championship titles of decades past. In the center of the space, bleachers and a large format screen create a stadium-like backdrop for photo and video shoots during interviews and press events.