Sports Loft

Located directly at lifestyle location Dusseldorf MediaHarbor in the Plange Mühle, a listed building renovated with office lofts, adidas enhances its Originals showroom: in addition to a Reebok Classic showroom authentic communication spaces for the sports marketing with a bold look are developed. Purposefully applied, bold colour accents on photo motives from the adidas history can be found as visual leitmotif in every room. Partner and testimonials are received in the lounge area, which is dominated by wooden and grey shades. The colour accents make for visual highlights in furniture and textiles here, as well. Striking large graphics with black-and-white photography of top athletes and football stadiums transport sports atmosphere into the brand space. The meeting room divided by a glass partition offers plenty of space for interaction and communication with a large conference table and a screen for presentations. A raster graphic in three-stripes-look apposite to adidas on the glass partition elegantly provides a privacy shield for the conference room.