DELIVERED

Fair
Dart
Euroshop 2020

All in.

Dart at the EuroShop - a story that spans over 30 years and 10 times a participant. This time around, we packed ourselves into boxes and shipped ourselves to the fair - to be experienced by visitors in an innovative and discovering new way.

The project makes an unusual impression at first. Between the conventionally designed exhibition stands, a monumental castle of crates stands its ground. They are the common denominator in exhibition stand construction and the secret hero of every exhibition. Yet by the opening day, have become invisible to the guests as they are invariably hidden from the scene.

Usually.

We have brought them to the big stage. The aesthetics of the raw material and the seemingly random arrangement form a counterpoint to uniform exhibition architecture. In a world where everything has become more and more digital, multimedia and inevitably smooth, DELIVERED delivers a conscious commitment to non-conformism.

Where there are boxes, there is content. The idea is to completely pack everything that makes us as a design agency and drives us creatively and bring it to the fair. Ideas, special tools, secret ingredients, wit and a little magic. Everything that is Dart.

DELIVERED is also an answer to the basic question of what visitors actually want at trade fairs: A place that tells a simple story, allows meetings at eye level and encourages real communication from person to person.

And there is a lot to discover at DELIVERED. At first glance, the large, high-resolution LED, which gives the stand an atmospheric appearance like a digital mirror. Then the crates themselves: In many of them are hidden works of Dart, which materialize as virtual reality. Others contain lovingly arranged, analogue content that tells little stories about the life of the agency.

DELIVERED is also a blueprint for sustainable design. Impressive architecture and expressive design go hand in hand with resource-saving, sustainable work - if you take the topic from the beginning. Dart is using EuroShop to set a signal in cooperation with FAMAB: After the trade fair, all crates were supplied to partner companies, suppliers and cultural institutions for further use.