Call of Nature

For the third time, the D’art Design Gruppe provides a strong brand appearance for adidas sub-brand TERREX at the European trade fair OutDoor. From 18 to 21 June 2017, the sporting goods manufacturer now presents itself in Friedrichshafen with a stage for interactive sessions with athletes and a dedicated DJ area to animate the happy hours.

Dart develops the adidas TERREX fair stand design: a DJ booth and a stage, complemented by a large-format screen, are both situated close to the central word sculpture “LIGHT”. The agenda includes a daily happy hour and interviews with greats from the outdoor scene and offers further activities to the community with a corresponding sound backdrop.

Again, the highlight presentations have been redesigned to match the current collection and the marketing stories associated: the installation "Tame Every Terrain" is reminiscent of mountainous terrain, the collection "Zero Dye" presents dye-free shoes all in white. These highlights are given their own space between several meter-high 3D mantras that recreate alpine landscapes in an abstract way.

In terms of colour, the designers put on the contrast between TERREX red and sober shades of white and grey. Lacquered surfaces and abstract natural materials make up the consequent overall picture of the fair appearance.