The safer way to cut
At A+A in Düsseldorf, the world's leading trade fair for safe and healthy work, MARTOR, the Solingen cutting tool manufacturer, presents itself with a new appearance. The cyan-blue framework is reminiscent of precise cuts. The concept is inspired by the working environment where cutting tools for the professional sector are used daily. Workbenches on rough hall floors, stacked material bags and boxes, a container as a catering station, and long meeting tables right in the midst of the action.
THE SAFER WAY TO CUT is MARTOR's claim, emphasizing testing and experimentation in the focus of interaction. This is especially true for the product launch of the SECUNORM 610 XDR (Extra Dirt Resistant) work knife, with its own section in the booth. The performance of the new knife is demonstrated live on the XDR Table with appropriately cascading packaging contents. Messages and information about the brand and product are supported through a large-format LED screen.
On 174 sqm, MARTOR showcases its entire product range and services, in line with the company's high standards of customer proximity. The exhibition space, accessible from three sides, provides easy access and overview. In a distinctive MARTOR brand space, experimentation, information, and dialogue take center stage.
Sustainability matters!
A sustainable modular system: The MARTOR's booth at A+A consists of a modular, sustainable concept developed for various booth sizes. The individual components such as workbenches, frameworks, or display boards are reused in the long term and utilized for smaller appearances as well as the next leading trade fair.
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- PROJECT
- MARTOR, A+A
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- Location
- Düsseldorf
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- CATEGORY
- Messe
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- photography
- Spitzlicht Fotografie, Daniel Schmitt