Orchestrated Technology

D’art Design Gruppe develops an interactive fair design for NEC Display Solutions Europe GmbH, which make this year’s fair motto “Your World is our Showroom” at Integrated Systems Europe (ISE) tridimensionally tangible.

The 425 square metres large fair appearance highlights the company’s objectives with its mediatectonic elements: all NEC products can be experienced live and in direct use. Video walls that are integrated into the white showroom façade create optical accents and visualize the brand message “Orchestrating a brighter world”. The “Curve”, a 3D animation, takes up the NEC campaign topic with its key visual of a conductor’s baton. The motion motif orchestrates the five topics share, present, analyse, review and control across the whole exhibition area. On so-called blades – media walls integrated into the stand – the “Curve” creates an immersive space experience consisting of rhythm, melody and moving pictures.

The media arrangement finds its culmination in the mainly black show area with its integrated live studio. This room is arranged with flowing moving pictures using laser projections and translates NEC’s corporate wording space- and media-wise.

The NEC’s showroom is architectonically and visually tripartite: In the mainly black entrée or show area the brand vision is implemented media- and communication-wise. In contrast, the communication area at the stand’s centre is revetted in warm wood and offers space for exchange and dialogue. Fair visitors can experience the display products in interaction with their respective software solutions in the white test area supported by presentation and multi-touch stations.