Spectacular Comeback in Milan for Schüller
Kitchens as a habitat: For the first time, D’art Design Gruppe (Dart) stages the return of kitchen manufacturer Schüller to EuroCucina from 17 to 22 April. The appearance in hall 13, stand D11 E12 presents both the trademark Schüller.C and with significantly more space the premium brand next125.
Optically connected by recurring cubic facade elements and the tri-dimensional Schüller logos that seem to rise out of the ground, the company’s two brands are still distinctly readable and perceivable. For next125 the designers opt for expressiveness: In front of a black background the premium kitchens are emotionally presented in different settings as habitats. For Schüller.C bright, modern living worlds welcome visitors and help them experience the commercial collection’s functionality and flexibility.
Design and the spirit of the time go hand in hand at Schüller and are also reflected in the EuroCucina comeback after an eight-year break. The kitchen turns into a habitat where everybody can do their own thing with high quality demands. Imbedded in the megatrend individualisation there is a holistic brand experience thanks to a formal unit, despite the two brands’ very different look-and-feel.
At Schüller we stay true to the motto: what we can realise ourselves, we do realise ourselves. With the planning and realisation of the fair stand for EuroCucina 2018 we have parted with that principle for the first time. With Dart we have found a partner who has more than fulfilled our demands. We are delighted about the abundance of creative ideas, which purposefully highlight our collections and their character in an ideal way. As regards realisation and implementation we have found a reliable partner with Dart.
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- Project
- Schüller, EuroCucina 2018
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- Location
- Mailand, Italien
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- Category
- Fair
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- Photgraphy
- Lukas Palik
