Ant in Action

By now, EGN is known as "the ones with the ant", thanks to the web, print and action communication tools designed by Dart in bright orange. Now the Entsorgungsgesellschaft Niederrhein needs a fresh brand communication for events and once again commissioned D'art Design Gruppe.

At the centre of the update is the market car, which is intended to playfully bring visitors closer to EGN. The car is being completely renewed graphically, partially rebuilt and the back is being animated by the "EGN Discover Wall". Within a small space, visitors can touch items, open drawers and slide or rotate flaps to get information and things to know about the disposal contractor and its product range. The "loud", striking design arouses curiosity and is supported by EGN colours, texts and illustrations, which also invite you to actively explore the wall. The remake is supplemented by the graphical re-design of the deckchairs and the new games "Tönnchenwurf" and "Twister", which are entirely designed for interaction.

Whether it's a running event, street festival or football season start, EGN receives attention-grabbing, interactive and flexible action communication tools that are adaptable for any event size.