Sight to Behold

In a new retail cooperation, D’art Design Gruppe works together with the Italian eyewear manufacturer Luxottica for the first time. For Luxottica Germany, the creatives from Neuss design exclusive brand frames for the company’s proprietary brands Oakley, Ray-Ban and Vogue Eyewear as well as the licensed brand Emporio Armani.

Made of durable aluminium, the four different presentation frames shine in a high-end look. They are at the same time both light and robust, can vary in size and have flexible rear wall systems. The lit presentation frames improve both the brand visibility as well as the brand perception at the optician, generate more attention and offer customers more orientation.

 This results in permanent Branded Customization: The eyewear brand frames create a sensorial tangibility for the brands in the salesroom and provide customers with a special shopping experience.