Meet Emerson virtually

2020 is the year in which the real and virtual worlds are interweaving meaningfully for the first time. Smart trade fairs are taking place digitally, such as Chillventa as an eSpecial. Our customer Emerson is providing its own solution as a response to the reduced presentation opportunities for exhibitors on the digital event platform: an experience-oriented and new virtual trade fair microcosm that enables more intensive insights into the product worlds and innovations of the American technology group.

That means: Free 360-degree movement through the three-dimensional room. Visitors can explore the brand world free from the shackles of gravity and spatial restrictions and discover all the trade fair has to offer at their own pace.

With the themes of human comfort, cold chain and controls & connectivity, Emerson is setting the priorities for our information architecture, which we build together with a corporate cube as interactive thematic blocks in the virtual space. The three-dimensional presentation provides a visual understanding of the company and the business areas at a glance. Another cube about the Chillventa eSpecial links the virtual offerings of Emerson with the international event and the presentation program and expert panels hosted there.
 

The visitor can navigate freely and head easily to the fields that interest them. The interactive blocks present information about products and services in a clear narrative structure, which continue the company's communication strategy for complete solution concepts with integrated Emerson products. Diverse options for integrating images, films and 3D models create transparent information levels and a coherent narrative.

Emerson offers a lasting experience with our virtual adaptation. Even after the official end of Chillventa, the brand universe will remain accessible online. Thanks to its modularity and expandability, the system can be updated at any time and used for future events and offers the company long-term benefits as a versatile marketing tool.